This spec video was originally a pitch I planned to roll out on official Coke channels during the release of The Boys season 5 however, due to the layers of approval required to launch it in time during the release of the finale, it was scrapped. I later uploaded this video onto my own personal account to get some use from the content, and the results were incredible. Below are the key data points from this launch

Video Views: 1.2M

Average Watch Time: 9.8s (105.5%)

Retention rate: 63%

To create this viral video, I utilized multiple products of the Adobe suite from Photoshop, Premiere Pro, and the most important, After Effects.