Northbound

Repositioning a heritage outerwear brand

Brand

Technology

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Campaign Strategy

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Brand System

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Typography

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Credits

Year

2025

Client

Client Inc.

Industry

Entertainment

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes