Serving as the creative and marketing engine across Huntsville Coca-Cola, I spearheaded a modernization of the bottler's digital identity and regional footprint. By combining high-standard editorial visuals with data-driven social distribution, I shifted communication from standard corporate notices into community-first storytelling that drove measurable audience growth across consumer and B2B channels.

The main operation I lead was the improvement of all social channels the company held. I Directed organic content calendars and platform strategy, driving a 1,000% increase in Facebook impressions and a 370% surge in LinkedIn impressions accompanied by a 1,100%+ rise in engagement. I continued by launching Huntsville Coca-Cola’s official Instagram presence from the ground up, establishing influencer partnership frameworks to expand local cultural reach. I rounded this project up with high converting social content. This new format was launched with optimized native assets to achieve a sustained 9% engagement rate across top-performing campaigns.